Brand Voice: What It Is And How To Find It
Professional

Brand Voice: What It Is And How To Find It

In the age of COVID-19, lockdowns, restrictions on movement and business operation as well as the plain old fear of infection has driven more and more people to stay at home and spend more time online. Which means that making your voice heard over digital marketing platforms has become more important in the last few…

Building Your Brand Image
Professional

Building Your Brand Image

When thinking of “brand image”, you might think of the special fonts, color schemes, and logos that identify a company. Or maybe “brand image” conjures up thoughts of Instagram influencers, “millennial pink,” and staged, perfectly-polished photos. You certainly aren’t alone there. But, the truth is far more extensive than either of these interpretations. Brand image…